Yang ye



Keywords: yang ye
Description: Просмотреть профиль участника Yang Ye в LinkedIn. LinkedIn — крупнейшая в мире сеть бизнес-контактов, помогающая таким профессионалам как Yang Ye связываться с рекомендованными кандидатами на должность, отраслевыми экспертами и бизнес-партнёрами.

Contend Ads migration onto VNext platform for US market and facilitate roll-out of Y! contractual international markets

- Drove bidder accuracy and performance improvement to optimize Content ads bidding resolution in exchange marketplace

Administered the roll out of new selection and relevance system into international markets for Paid Search

- Drove collaboration with en-US market to achieve platform and algorithm model readiness for key international markets on next generation platform

Founding member of Bing Paid Search Ads Relevance and Revenue core algorithm team. Responsibilities include feature research, planning, cross core dependency management, execution (including agile process), offline & online experiment design.

- Drove the end-to-end cycle of Paid Search core online relevance verification system enhancement from information retrieval based system to machine learning based system.

- Continuously drove model accuracy improvement and configuration optimization of relevance system across different markets which directly brought significant RPM increase.

- Evangelized ad copy quality improvement; defined the project and drove collaboration with MS research groups

- Shipped Ship-A-File offline selection feature to drive up selection density for Paid Search ads, which was adopted as the next generation selection framework for PS and Content ads




Photogallery Yang ye:


Institute of Urban and Regional Development


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Dion blog: ye yang


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