Joe panella

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Description: View Joe Panella's business profile as Vice President of Sales at Alpha Systems Inc and see work history, affiliations and more.

First, both companies are dedicated to investing in each other's success. Panella says Alpha Systems has learned that Datamax-O'Neil is willing to spend time and resources to help

company bring in new business. "When they identify new market opportunities, they share that information with us," says Panella. who uses healthcare as an example. "They not only educate us about the drivers and value propositions for that opportunity, they visit our offices and share their intelligence with our whole team, as well as offer training around that opportunity. In return, as Alpha Systems has grown, it has taken Datamax-O'Neil products into as many installations as possible, a choice empowered by the vendor's wide and deep product line. "Their line of printers ranges from desktop to heavy-duty industrial, and that variety helps us place the right printer for the customer need without investing in training over multiple vendor lines," says Panella.

Alpha Systems also has found Datamax-O'Neil willing to innovate. "We've discovered that if we have a customer with a unique need and the opportunity warrants it, Datamax-O'Neil will go to R&D and resolve the issue," says Panella. "That isn't something most vendors are willing to do.

says that kind of dedication is reflected as well in the support Datamax-O'Neil offers. For example, during a recent rollout of a new printer fleet with a national customer, an interoperability issue was discovered. Rather than cross their fingers and hope nothing went wrong, Datamax-O'Neil supported Alpha Systems by coordinating with the solutions provider to swap out the printers, en masse, before any glitches happened that might inconvenience the customer and put future sales at risk. Overall, Panella says that having a vendor partner with such a broad portfolio enables

company to build a deep competency with that single vendor, which leads to improved efficiency, reduced service and support time, and ultimately, increased margins.

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