The smilely face



Keywords: smiley face,, ), harvey ball,bernard spain, murray spain, invention, history, inventor of, history of, who invented, invention of, fascinating facts.
Description: Fascinating facts about the invention of Smiley Face by Harvey Ball in 1964.

In the early 60s State Mutual Life Assurance of Worcester, MA initiated a merger that had bad effects on company morale. In 1964, State Mutual cooked up a “friendship campaign” to get employees to smile whenever they answered the phone, paid a claim, or typed a report. The company turned to Harvey Ball for graphic support. Ball reported that he spent about 10 minutes designing the smiley face, and he was paid $45 for it. This was the only profit that Ball ever made from his most famous creation. Neither Ball or the insurance company trademarked or copyrighted the smiley face. In the early 1970s, the smiley face image became a symbol for an entire generation of Americans, emerging as one of the most well-known images in the country.

The smiley face craze, was the work of two brothers in Philadelphia, Bernard and Murray Spain, who were in the business of making would-be fad items. In September of 1970 they drew up a smiley face added the words "Have a nice day," and copyrighted the image and words. Soon they and their many imitators were cranking out buttons, posters, greeting cards, shirts, bumper stickers, cookie jars, earrings, bracelets, key chains, and many other items. The fad lasted about a year and half; the number of smiley buttons produced by 1972 was estimated at 50 million.

A fictional story about a boy who learns how to manage his anger. Outlines a simple behavioral management approach that parents can follow with young children who have demonstrated problems coping with anger. Through the use of smiley faces, children are rewarded for acceptable behavior. Softcover, hardcover available.

In 1964, State Mutual cooked up a “friendship campaign” to get employees to smile whenever they answered the phone, paid a claim, or typed a report.

It was quite a week for Mr. Ball's 1963 creation. The World Smile Foundation launched the Embrace the FACE (Fund for Arts, Culture and Education) campaign at Worcester City Hall in an effort to create a license plate commemorating the internationally recognized bright yellow icon.

Harvey R. Ball, whose simple drawing of a smiling face on a yellow background became a cultural icon, died Thursday after a short illness. He was 79. By Associated Press, 04/13/01

At times it seems as everyone invented the smiley face or at least claims to have invented.Article for Straightdope by Cecil Adams

"There are few symbols which so fully represent the American spirit of friendship, happiness and peace as the smiley face. It is therefore my great pleasure to congratulate my friend Mr. Harvey Ball, and the entire Worcester community, on the occasion of World Smile Day."

The phrase, "Have a nice day," was added by Murray Spain. It is estimated that by the end of 1972, over 50 million smiley face buttons were sold. Holy cow, that's a lot of joy.

Harvey founded the World Smile Corporation, which licenses smiley's and organizes World Smile Day on the first Friday in October.






Photogallery The smilely face:


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