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Description: Online interior design company ZOOM Interiors entered the Shark Tank on May 8. Heavy interviewed co-founder Beatrice Fischel-Bock on her business.

ZOOM Interiors. a virtual interior design service that’s affordable, entered the Shark Tank on May 8th. Heavy interviewed one of the three founders, Beatrice Fischel-Bock. Here is what she told us about the progressive- and already successful- company.

Fischel-Bock, Madeline Fraser and Elizabeth Grover all met as students during their first interior design course at George Washington University. “We became friends instantly and worked together for the next three years of design school learning each other’s strengths and weaknesses,” Fischel-Bock said.

The company was born after friends started asking them to design their first apartments upon graduation. However, at the time they were all studying abroad, but quickly realized they were still able to assist their friends, who were all on budgets.

“It dawned on us that this is clearly an undeserved part of the market,” Fischel-Bock explained. “The design industry had just been shaken by the recession and people were very conscious about affordability. We decided to try our new formula with paying customers.”

“We like to say that ZOOM is a brand created by millennials, for millennials. We knew when we started that millennials spend their money on experiences rather than products and they like to help co-create the products that they do buy,” Fischel-Bock said.

The company prides itself in growing along with their customer base. They have many clients who they helped with their first apartment out of college, and were still with them as they got married and bought their first home.

Their first client, Gracey, they refer to as their “guinea pig,” since it was through her project that they realized their company had potential. Gracey also benefited as her love for ZOOM enabled her to bond with her boss who later became her husband!

Gracey was so ecstatic about her new space that she blabbed to all of her co-workers about the design. Her boss decided to Get ZOOMed and they bonded over their mutual love of the brand. They recently got engaged and have already enlisted ZOOM to design their first home together!

ZOOM has taken on projects for all sorts of spaces, both residential and commercial, and work with clients in over 40 states. Ninety-eight percent of ZOOM’s business comes through referrals, so the women have not had to pay for advertising. The little advertising they do comes from social media.






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