Bay area event



Keywords: bay area,super bowl
Description: The event is expected to bring more than $220 million in direct spending to the San Francisco Bay Area, according to estimates by PwC US.

The event is expected to bring more than $220 million in direct spending to the San Francisco Bay Area, according to estimates by PwC US.

Fans of the Carolina Panthers and the Denver Broncos will head to Super Bowl 50 at Levi's Stadium in Santa Clara, California this weekend, giving a boost to the local area's businesses. The event is expected to bring more than $220 million in direct spending to the San Francisco Bay Area, according to estimates by PwC US, which considers characteristics unique to this year's event such as the participating teams, attributes of the local region, national economic conditions and scheduled activities.

To get that estimated $220 million cash boost, the Bay Area cities will need to spend a little, too.

Although the City of Santa Clara itself has an agreement with the Host Committee to reimburse all city expenses associated with hosting Super Bowl 50, including public safety services, fire and emergency medical services, neighboring San Francisco has to fund most of its own related costs.

Services provided to Super Bowl 50 public events will cost San Francisco close to $5 million, according to a Jan. 15 document available on the City and County of San Francisco Board of Supervisors website. The Golden Gate City is expected to attract at least 1 million visitors as it throws three major game-related events, the document said.

The largest commitments of city services will be made by the San Francisco Municipal Transportation Agency and the police department. Unlike other departments, Parks and Recreation will be fully reimbursed by the Host Committee and it's expected to report revenues of $42,199. The chart below shows what San Francisco estimates it will have to shell out to host Super Bowl crowds.

Source: Budget Analyst Survey of City Departments, City and County of San Francisco Board of Supervisors

While host cities may see a boost in tax income from Super Bowl visitors, they don't earn a dime from ticket sales. The National Football League mandates that tickets are sold tax-free. Here's how much the face value of a ticket price has gone up since the first Super Bowl in 1967 — funds the city itself is not pocketing.






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