Keywords: prager proximity
Description: Prager Proximity, the direct media agency of Omnicom's Proximity Group, has boosted its team with two hirings and restructured its account handling teams.
Prager Proximity, the direct media agency of Omnicom's Proximity Group, has boosted its team with two hirings and restructured its account handling teams.
Anita Rayat, the former TV account manager at Initiative Media, joins the agency as the TV buying manager to oversee its increased TV billing after wins including AXA Sun Life and Sainsbury's.
Michelle Gilmour, a planner/ buyer at Media.com, joins the agency as the senior press planner/buyer for the "Sainsbury's to you
Coinciding with the two hirings is a restructure of Prager Proximity's account groups. Rather than specialist teams divided by media such as press and television, Prager will now provide multimedia account teams.
Prager's managing director, Ian Maynard, said: "We had set up teams of specialists and it became difficult to plan multimedia schedules. We want to ensure clients have access to team leaders with multimedia experience."
Prager Proximity became part of the newly-created Proximity Group, alongside BHWG Proximity, Clarke Hooper Proximity and Traffic Proximity.