Unilever brand manager



Keywords: unilever brand manager
Description: Branding and marketing are the core competence of the company. Therefore, managing brands in Unilever could be both very challenging, demanding, but also fulfilling at the same time. I have been

Branding and marketing are the core competence of the company. Therefore, managing brands in Unilever could be both very challenging, demanding, but also fulfilling at the same time. I have been managing Sunsilk for almost a year now. The business goal of a Brand Manager itself is to increase market share and be a market leader. However, my day-to-day activities include developing strategic actions for the brand, working with creative and digital agencies to execute activations, working on business cases before launching a new product/variant, etc. A brand manager in Unilever needs to know every single thing about the brand and products from A to Z, since it is still a raw concept, to be a finished good on shelf or completed activation. I have to be the know-it-all, may it be about Sunsilk's followers on Twitter, to about how much should we invest in buying a new spare part in the factory to produce different shape of shampoo bottles.

What I like the most is the fact that Unilever brands have great philosophies behind them. In Sunsilk, it really is about being on our girls' (consumers') side when they are writing their on stories. Sunsilk wants our girls to be able to work on their ways to reach their dreams (without having to worry about their hair, because Sunsilk takes care of their hair). This philosophy is very suitable with my passion - about reaching dreams, about writing our own stories (as I am a writer myself). The beautiful philosophies of these brands are something that keeps me working in the company everyday.

What I like the least, however, is how everything needs to be done so quickly - sometimes you don't really have much time to work on it. Big brands like Sunsilk would have so many projects going on at the same time, and there are only 3 people in our team (Senior Brand Manager, Assistant Brand Manager - which is me, and Brand Administrator). Sometimes the deadlines and pressure could be overwhelming, but I think this might also happen in other roles and other companies.

What I like the most about the company is how it is trying its best to work on initiatives to make the world more sustainable, by using less and less resources, while still being able to deliver exponential growth. Its CEO is a big supporter of Sustainability, and I'm happy to see this spirit is being cascaded through all parts of the organisation. I like the fact that by working in the company, I get to be involved in so many people's lives, given its scale. as Unilever products would probably be existent in every home.






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