Renault Clio 1-4 Va Va Voom

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Keywords: Renault Clio 1-4 Va Va Voom

Description: If you've missed Renault's latest #pushthebutton Clio ads then you're in for a treat, and that's not just my opinion, the interweb is abuzz with talk of this 'advertising' campaign in a way that's usually reserved for 'proper' content.

If you’ve missed Renault’s latest #pushthebutton Clio ads then you’re in for a treat, and that’s not just my opinion, the interweb is abuzz with talk of this ‘advertising’ campaign in a way that’s usually reserved for ‘proper’ content.

The film(s) were made by Scorch London’s Director, Steve Jay together with Unruly Media’s Creative Solutions team and I’m reliably informed that despite being a ‘very cold’ day, the models remained professional and in character throughout. (If you’re reading this post later in the year, it’s worth noting that temperatures in London hovered around zero degrees celsius for most of last month)

The story behind the campaign was simple; The New Clio is designed with ‘Va Va Voom’ in mind, so they conceived a prank on unsuspecting members of the public who test drove a Clio 4 fitted with a special ‘Va Va Voom’ button.

When le ‘Va Va Voom’ button is pressed the Clio’s occupants are transported from their South London street to a bustling Parisian suburb, complete with French music, fresh baguettes and the romantic scene of a kissing couple.

Then the scene gets surreal – depending on which video is being played the street is suddenly filled with either scantily-clad female dancers or their male counterparts – either way the test-drive delivers that authentic Va Va Voom feeling, before quietly transforming back as the driver returns to the Renault showroom.

After less than a week, the campaign is already a success having clocked up more than 3.3 million views and 78,000 social shares – which equates to a yield of 2.4 per cent – not far off the high-performing Super Bowl videos that normally lead the viral charts.

But the most interesting insight comes from looking at each video separately – ‘Girls’ refers to the video featuring scantily-clad female dancers while ‘Boys’ refers to the video featuring the bare-chested hunks.



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